Project Overview
Served as the primary visual content manager and technical lead for multiple high-profile events during Art Basel Miami Week 2023 & 2024. Delivered dynamic, sponsor-branded visuals across diverse display systems, including video walls, TV screens, and projection-mapped surfaces, for three rotating events daily across three locations.
Content Creation:
Transformed sponsor logos into high-quality vector assets using Adobe Illustrator.
Designed and animated video content in Adobe After Effects, ensuring brand consistency and visual impact.
Created custom content tailored to the aesthetic and technical requirements of each event space.
Event Execution:
Managed real-time content deployment for three separate events daily, each with unique sponsor requirements and display configurations.
Ensured seamless transitions between events, adapting content and setups to meet tight schedules.
Troubleshot technical issues on-site, maintaining flawless visual presentation throughout the week.
Technical Environment
Software: Adobe Illustrator, Adobe After Effects, MadMapper
Hardware: Multiple video walls, TV screens, projection systems
Display Types: LED video walls, projection-mapped surfaces, and TV monitors
System Integration & Deployment:
Programmed and managed multiple display systems, including video walls, TV screens, and projection-mapped surfaces.
Utilized MadMapper for projection mapping, ensuring precise alignment and optimal visual quality across complex surfaces.
Synchronized content across all displays to create cohesive visual experiences for attendees.
Outcome
Successfully delivered visually stunning, sponsor-branded content across all events, enhancing the overall attendee experience and meeting client expectations
Demonstrated exceptional ability to manage complex technical setups and high-pressure environments.
Built a reputation for reliability and creativity, leading to repeat engagements for Art Basel Miami 2024.
